Many exhibitors are starting to plan trade fairs for 2015 now. FKM-certified statistics on visitor numbers, floor space and exhibitors for over 100 German trade fairs in the first half of 2014 are already available for planning purposes. The FKM – Society for Voluntary Control of Fair and Exhibition Statistics, which 55 German trade fair organisers belong to – has defined uniform standards for determining trade fair statistics. An auditing company certifies that these standards are complied with. FKM statistics are therefore reliable and can be compared with previous or other trade fairs.
The statistics for 113 trade fairs in 2014 can now be accessed free of charge at www.fkm.de. These statistics cover everything from international specialist trade fairs to regional consumer trade fairs. Data is also available on visitor profiles for most of these trade fairs.
This data allows exhibitors to find out which trade fairs “their” target groups visit and provides a strong basis for deciding whether to participate in a particular trade fair for the first time or as a returning exhibitor. A total of 192 trade fairs this year are subject to FKM certification.
